Know How Effective Direct Mail is
Here are some reasons to know why Direct mail is much more effective: More delivery – An efficient mailing list is deliverable 95% typically. On the other hand, a delivery rate of below 50%is there with the great majority of email lists being advertised. Also, the ISPs (Gmail, Yahoo, AOL, etc) are beginning to block unsolicited emails because of constant onslaught by spammers and for this reason some are predicting the demise of email "prospecting. Your offer gets delivered with regular mails! Long shelf life - In seconds the shelf-life of Mailing list offer is measured, while an offer via regular mail can linger on a coffee table for days. Greater response - When searching for "new" customers, the study proves that regular mail generates more new customers than email. Direct mail being 10 to 30 times more effective than email is shown by a recent study by the DMA. More open rate- Many emails are not even opened with the great majority of em...